In the face of economic challenges and inflation, consumers are increasingly turning to a range of strategies to moderate their shopping expenses. As a leader in behavioral market research, Nailbiter has conducted extensive analysis of these changes that shed light on the growing popularity of private label products across different categories and demographics.
On average, shoppers are employing 2.4 tactics to reduce their spend on groceries.
Women over-index with shopping around to find deal while lower income households over-index with buying less.
As the perceptions of Private Label increase, so does a shopper's willingness to consider purchasing.
These findings and more can be best illustrated with a couple of videos. Submit the form to watch and learn what we can do for your category in times of increasing private label threat.
